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Launch Announcement: Google DeepMind Imagen Intergration to Ecomtent

Ecomtent's new Google Imagen integration produces market-leading, photorealistic images, enhancing their all-in-one platform for high-quality content generation at speed and scale.

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How to increase your share of mentions on Alexa+

Amazon's integration of Alexa+ with Rufus and Claude is revolutionizing product discovery through conversational AI. Implement practical strategies to optimize your listings for increased visibility in this new shopping paradigm.

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53% of Shoppers using Generative AI Tools for shopping in 2025, according to Adobe Survey

Adobe's latest report reveals 53% of consumers are using AI shopping assistants in 2025, with traffic from tools like ChatGPT increasing by 1,950% year-over-year and generating visitors who show 8% higher engagement, browse 12% more pages, and are 23% less likely to bounce.

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How much are Amazon Shoppers actually using RUFUS?

In October '24 Rufus answered ~274.3 million daily questions, or ~13.7% of total Amazon searches. This percentage is growing rapidly and could be 25-35% by the end of 2025.

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Rufus now appears in the main Amazon Search Bar

Amazon is extending and evolving their experimenting on the rollout of RUFUS, its AI-powered shopping assistant, with US customers now seeing RUFUS questions appear in the Search Bar on both web and mobile.

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The RUFUS Blueprint - Behind The Patent

Rufus is transforming shopping on Amazon with advanced semantic understanding and real-time learning to enhance product discovery. Sellers must adapt by optimizing noun phrases, leveraging visual labels, and aligning product content with inferred shopper needs to remain competitive in this evolving marketplace.

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The Science Behind Amazon RUFUS, and how Sellers can Adapt

RUFUS is revolutionizing how customers find products on Amazon by analyzing both product listings and customer reviews to understand subjective needs. To optimize, sellers should focus on five key areas: subjective properties, event relevance, activity suitability, goals/purpose, and target audience. Success comes from providing rich, detailed information about your product's emotional and practical benefits, rather than just technical specifications, making it easier for AI agents to match your products with the right customers.

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Amazon's 2025 Title Requirements: What Sellers Need to Know

Amazon's new product title requirements, launching January 21, 2025, will limit listings to 200 characters and restrict special characters as part of its COSMO algorithm update that emphasizes AI-powered contextual search over traditional keywords. The changes align with Amazon's broader AI transformation through COSMO and RUFUS, which has already shown significant improvements in sales and engagement.

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2025 Will Be the Year of ChatGPT Search, and Generative Engine Optimization (GEO)

AI chatbots like ChatGPT are reshaping search in 2025, requiring businesses to shift from traditional SEO to Generative Engine Optimization (GEO) techniques. Platforms like Perplexity and ChatGPT Search are seeing rapid adoption, with users favoring longer, conversation-style queries over traditional keyword searches.

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Insights from Amazon Science on High-Consideration Queries, and lessons on Optimizing for RUFUS

Amazon’s latest research on high-consideration queries introduces Engagement-Based Query Ranking (EQR) to boost engagement. Sellers can optimize for Rufus by aligning content with user intent and leveraging data-driven strategies.

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How User-Generated Content Shapes Your Amazon Sales

This blog discusses the benefits of using user-generated content (UGC) to boost sales and visibility on Amazon. It highlights how UGC such as reviews, Q&As, and social media posts can build authenticity, trust, and increase conversion rates for Amazon sellers.

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SearchGPT is finally here. Here's how ecommerce sellers can optimize for it

To optimize for SearchGPT, eCommerce sellers should focus on intent-based matching by creating in-depth, authoritative, and user-focused content that aligns with AI-driven search priorities.

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Walmart's Wallaby LLM - A Guide to what it is and how Walmart Sellers can optimize for it

Wallaby, Walmart's new AI model, creates personalized shopping experiences by understanding customer behavior and aligning with the company's brand values. In this blog, we explore how Walmart Sellers can optimize their listings for Wallaby.

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Embracing the new Personalized SEO: How Amazon's MCM Technology is Revolutionizing Product Listings

Amazon's MCM technology uses advanced AI to deeply personalize product listings for each shopper. We explore in this blog how sellers can optimize their product listings for this significant shift in SEO.

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The Age of Agentic AI: Project Amelia, RUFUS, and AI SeSU

The advancement of AI in eCommerce, exemplified by Amazon's Rufus and Project Amelia, is shifting from generative models to autonomous agents. This evolution of AI tools for eCommerce promises to revolutionize online retail, enhancing both customer experiences and seller operations through more sophisticated, decision-making capabilities.

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Optimizing for RUFUS: Amazon Accelerate updates, and the latest best practices

Amazon's AI shopping assistant RUFUS, now available to all U.S. customers, is transforming ecommerce AI and seller strategies. To succeed with RUFUS and COSMO, sellers mus optimize product images for AI, and create context-rich content that goes beyond traditional keyword optimization by using AI tools for ecommerce.

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OpenAI's o1: Revolutionizing AI Agentic Capabilities and Transforming Ecommerce?

In this blog we discuss how Open AI's latest advancement, o1, will impact ecommerce. With its superior reasoning capabilities, o1 enables both major marketplaces like Amazon to improve their algorithms, and individual sellers to leverage superior Agentic AI tools for ecommerce.

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Live Demo of Ecomtent's AI A+ Content Generator with Ed Rosenberg

Our Founder Max sat down with Ed Rosernberg, to discuss Amazon's latest changes with COSMO and RUFUS, and do a live Demo of Ecomtent's Amazon A+ Content Generator

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Ecomtent's AI Generated A+ Content endorsed by leading AI & ecommerce Industry experts

Ecomtent's AI-Generated A+ Content has been endorsed by the leading and most trusted Amazon Seller Community Voices, including Jon Derkits, Kevin King, and Norm Farrar.

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Amazon’s Multimodal Search: A Significant update to Amazon's Search Algorithm

In this blog, we summarise Amazon's latest science paper on its multimodal search technology, which improves CTR by 6.08% by combining both visual and textual data in tandem with the Amazon COSMO Algorithm.

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Walmart use AI for "100x" efficiency gains

Walmart's Q2 FY25 Earnings report reveal it is revolutionizing ecommerce by leveraging generative AI to enhance customer experiences and optimize product catalog management. With AI-driven tools for ecommerce, the company has "100x" efficiency according to it's CEO.

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Amazon update bullet point requirements

Effective August 15th, Amazon are going to enforce their new bullet point requirements, and "remove non-compliant content and use AI to generate compliant, high-quality bullet points". These changes signal the imminent full rollout of COSMO, Amazon's new Common Sense Search algorithm.

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Optimizing Amazon Listings for COSMO and RUFUS

Amazon's AI-powered search assistants, COSMO and RUFUS, are transforming the e-commerce landscape. To succeed, sellers must shift from keyword-based to context-based optimization, focusing on customer intent, visual content, and continuous monitoring. Read the summary (or watch) Max Sinclair and Vanessa Hung's presentation at Seller Fest;

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The Implications of the Google Leak for Ecommerce sellers

Recently the SEO community was rocked by a major Google documentation leak of over 2,500 files and 14,014 ranking features. At Ecomtent we have been combing over the implications specifically for ecommerce sellers, and share our findings in this blog

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How to Optimize Amazon Listings for Prime Day 2024

Maximize your Amazon sales during Prime Day 2024 with our comprehensive guide to listing optimization. Learn expert strategies for keywords, content, and promotions, and how to utilize Ecomtent's new Quality Content Score Feature

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Optimizing for COSMO and AI powered Amazon Search: Vanessa Hung on the New Frontier Podcast

Vanessa joins Max to discuss Amazon's major changes in e-commerce with AI and language models that shift the focus from keywords to audience intent and context. They discuss how sellers must adapt by optimizing product listings with relevant attributes, target audiences, and AI tools like Amazon Comprehend. While disruptive, these changes present opportunities for new sellers to gain relevance by embracing audience-centric, adaptable strategies

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Revolutionised Search Experience with AI Powered Technology

AI-powered search harnesses machine learning to dramatically refine how we find and interact with information online. This discussion explicates how it adapts to user behaviour, enhances result relevance, and simplifies our search experience.

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Free Amazon COSMO Audit - Test how your ASIN will rank on Amazon's new Algorithim

www.amazoncosmoaudit.site, a free tool by Ecomtent, reviews ASINs for compliance with Amazon's new COSMO algorithm, offering recommendations to enhance listing effectiveness and align them with customer intent

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The “context vs keywords” COSMO debate, are keywords dead?

Following lively debates at Seller Sessions '24, Max (Ecomtent's founder) believes Amazon's move towards AI-powered search with system COSMO means obsessing over keywords for product discoverability is becoming less important. Instead, sellers should focus on deeply understanding their customer's needs, motivations and "jobs to be done" when purchasing products.

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Ecomtent files patent on its proprietary ecommerce automation technology

Ecomtent has filed a patent for its innovative AI solution that revolutionizes e-commerce product listings, generating optimized lifestyle images, infographics, and keywords.

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Amazon's latest AI Algorithm COSMO, and what it means for Amazon Search

COSMO, Amazon's advanced "Common Sense Knowledge Generation" system that will underpin its AI Search, will soon reshape how we all shop by understanding customer behaviour and intent behind the search. This blog provides an overview of COSMO in simple terms, examines its significant impact on Amazon's search functionality, and offers practical strategies for Amazon Sellers to adapt effectively in this evolving marketplace.

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Decoding Rufus and AI Powered Search in Ecommerce, and how Sellers should adapt

In this blog, we explore Amazon Rufus & AI powered Search, a brief technical deep dive into how this new Ecommerce AI search works, and how Amazon Sellers can maximize listings for discoverability & conversion.

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Best GPTs on the GPT Store for Ecommerce Sellers

This blog explores the GPT Store launched a few weeks ago by OpenAI, a hub for specialized AI tools tailored for various industries, including e-commerce. We highlight what we feel the most useful current GPT applications are to assist ecommerce and amazon sellers. The

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What are the big AI trends in 2024 Ecommerce sellers should be aware of?

In the latest episode of New Frontier, Max and Jo predict the biggest trends in AI for ecommerce in 2024

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Walmart Launches LLM Based Search experience

Walmart has taken a bold step towards a new future of ecommerce by integrating an AI-powered large language model search experience on its online platforms

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Ecomtent presents on Techstars Demo Day - future of Ecommerce in partnership with Ebay

Ecomtent graduates Techstars future of ecommerce accelerator, taking the two key lessons of understanding the job we do customers' needs, and focusing on business fundamentals.

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Partnership Announcement: Create AI Generated Product Videos through Ecomtent with Sparka AI

We are excited to announce a partnership between Ecomtent and Sparka AI. Ecomtent enables sellers to generate product listings with AI - including lifestyle images, infographics, and optimised copy. Perhaps the most frequent request from customers I have had from customers is "when are you launching video?!" With this partnership with Sparka, we are pleased to announce we will be offering Ecomtent customers an exclusive 25% off with Spark AI to do just this.

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Amazon launches Amazon Q

Amazon Web Services (AWS) announced Amazon Q, AI-powered assistant designed to enhance workplace productivity. It enables employees to access company data and expertise while maintaining security and privacy. Amazon Q integrates with AWS tools and applications, providing a tailored experience based on an organization's specific data and systems.

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Amazon FBA fee changes for 2024

Amazon announced 2024 FBA fee changes including new inbound fees, lowered outbound rates, inventory level charges, and storage reductions.

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AI Agents - the future of Ecommerce

Bill Gates shares his view on how the future of ecommerce will look radically different, with AI Agents. This is vision we strongly believe in at Ecomtent, and something we are building into our AI amazon optimization software.

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Custom GPTs - the launch of the new app store

OpenAI, led by Sam Altman, recently introduced custom GPT models, likened to the revolutionary impact of the app store in ChatGPT. This blog explores what they are, and our own one we built for Ecommerce sellers at Ecomtent to generate optimized prompts when creating lifestyle product images with AI.

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Gear Up for Amazon's Make-or-Break Holiday Season

The holiday shopping season is a make-or-break time for Amazon sellers, with major sales events like Black Friday, and Cyber Monday driving massive spikes in sales. Now that we're in the fall season, it's time to start planning your Amazon holiday promotions, inventory, and marketing strategy to make the most of these seasonal sales opportunities

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Get ready for the Halloween ecommerce surge!

This October, leverage AI to boost your ecommerce sales for Halloween. With festive shoppers spending over $11 billion in the US, it's prime time to attract their attention with Ecomtent's AI to easily generate product images and infographics to optimize your Amazon listings.

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Are You Missing Out on Amazon FBA Refunds? Let’s Find Out!

Guest blog from our friends at Getida: If you’re wondering what Amazon FBA refunds are, this blog is for you. Because Amazon FBA refunds aren’t always issued automatically—in most cases you have to identify potential Amazon FBA refunds and file claims to recover them.

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Ecomtent announced as Techstars company, on its first ever ecommerce-focused Accelerator with Ebay

Ecomtent announced as Techstars companies in its first ever ecommerce-focused accelerator, in partnership with eBay. This announcement confirms Ecomtent's place as the best destination to generate ai images, and create entire optimized product listings with ai for Amazon and other marketplaces.

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Chatting to Checkout: Leveraging conversational AI for Q4 Revenue growth

This blog, in partnership with Zipchat, introduces a groundbreaking AI sales chatbot tool that turns more visitors’ into buyers. It highlights the importance of conversational AI, especially with Q4 on the line, and the future of automated online customer interactions.

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ChatGPT can now see, hear, and speak. What does this mean for Ecommerce Sellers?

ChatGPT's new multimodular voice, ai image recognition, and multilingual capabilities are game-changers for ecommerce. It will allow sellers to engage customers visually, expand reach, and optimize operations with ai prompting and seamless amazon chatgpt integration.

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The latest free AI Image Generator Craze - illusion Diffusion

Illusion Diffusion is the latest free AI craze to generate realistic images and art from text prompts. This ai image-creator technology enables new creative possibilities, particularly around generating branding images for your logo.

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How to optimize your product listings on Amazon for Q4 Peak 2023

Ecomtent founder & ex-Amazonian shares his insider tops to optimize Amazon product listings for peak holiday sales. This blog discusses the importance for festive imagery, keyword-rich copywriting focused on customer pain points, and the potential of using AI tools for photos and infographics, and thoroughly answering buyer questions. the takeaways help sellers maximize conversions during the critical Q4 shopping season.

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Big Brands leverage Generative AI to boost ecommerce sales

Major consumer brands like Nestle, Unilever and Mondelez are embracing generative AI to boost their ecommerce efforts, and the results are impressive. Mondelez ran an AI-driven Cadbury campaign for Diwali, generating 94 million views from 130,000 ads - creating content at a scale impossible without AI technology. Unilever is using AI to generate product descriptions across its 400+ brands on Amazon. Nestle used AI image generation tools to create $800K of "media value" (the cost of advertising needed to generate the same public exposure) for a fraction of the price.

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New Feature Announcment - Stock Photography Generator

Ecomtent's AI tool generates optimized product listings and images to boost conversions. Our latest launch makes our tools event better - an AI image generator to create stock photos of generic competitors' products for comparisons and emotional, high-impact visuals. This AI for ecommerce listings saves sellers time and money while driving more sales.

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Ecomtent on the lunch with Norm Podcast

Discover the game-changing potential of AI in ecommerce through an engaging interview with Max Sinclair, founder of ecomtent.ai, on the Lunch with Norm podcast. Max gives a live demo of Ecomtent's AI to create lifestyle images, infographics, and optimized listings, offering increased efficiency and personalization. Gain insights into crafting effective ecommerce prompts and harness the power of AI product photo generators to outpace competitors.

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ChatGPT vs Bing AI vs Google Bard vs Claude 2 - Which is the best AI co-pilot?

AI copilots are becoming indispensable tools for everyday tasks. We compare ChatGPT, Bing AI, Google Bard, and Claude 2 to see which is the best to augment Amazon and Ecommerce sellers. ChatGPT is popular for its natural language conversations, Bing AI is accurate and up-to-date, Google Bard integrates with Google Lens, and Claude 2 has a human-like writing style.

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Ecomtent live on ASGTG

Ecomtent founder, Max Sinclair, joins Ed Rosenberg from ASGTG showcase the power of Ecomtent's AI to enables sellers to generate entire product listings, optimized for conversion, in under three minutes. By utilizing AI product image generation, Ecomtent streamlines the listing creation process, eliminating the need for costly photoshoots and editing.

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Ecomtent Live Demo on the Marketing Perspective Podcast: Creating an Optimised Amazon listing in three minutes

Watch a three-minute live demo of our Founder demonstrating how Amazon sellers can use Ecomtent generate their entire product listing, optimised for conversion, in seconds. This includes a beautiful ai product image generator, infographics, and optimised copy in any language.

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New Feature Announcement: Generate Your Entire Product Listing

With Ecomtent, you can now effortlessly create engaging infographics, and generate optimized copy in any language as well as beautiful product lifestyle imagery. Say goodbye to expensive photo shoots, laborious editing, and language barriers. Experience the future of product listing creation with Ecomtent and unlock the power of AI for your business.

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McKinsey & Company report a $8 trillion annual impact of Generative AI

Our co-Founder and CEO summaries Mckinsey's report on the economic impact of Generative AI, through a lens focused on Ecommerce on Marketing.

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Ecomtent at the 7 Figure Seller Summit

Ecomtent is excited to be speaking at the virtual 7 Figure Seller Summit next week alongside a panel of industry experts. Attendees will learn the latest AI strategies, hacks, and prompts to help you: (1) GROW your Amazon business using AI; (2) SAVE TIME and work more effectively; (3) PROFIT more so you keep more money in your pocket. Reserve a free ticket here: https://www.7figuresellersummit.com/

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Ecomtent live at SellerCon in Austin, Texas

Ecomtent founder & CEO Max attended SellerCon to speak about Generative AI in Ecommerce in Austin, Texas. SellerCon is the world's leading ecommerce conference, with over 2,000 attendees, 12% of which have sold over $10M, 20% of which have sold between $1M-$10M, and 34% who have sold up to $1M.

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39% of companies already using or exploring Generative AI for marketing content

Generative AI is revolutionizing content creation in marketing, empowering CMOs to enhance brand engagement, accelerate growth, and save costs. AI-generated product photos are reshaping how marketers showcase their offerings. In this blog, we summarise Bain's five golden rules guide CMOs in embracing this transformative technology, and positioning themselves to be the leaders of this transformation in their organisations.

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Top ChatGPT prompts for eCommerce, part 3

Are you an ecommerce seller looking to create compelling content for your audience? In this third and final post on ChatGPT prompt engineering, we'll explore 22 essential elements to include in your prompts to enable you create high-quality content that resonates with your ecommerce audience. This blog will help you combine using ChatGPT and generating images.

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Applying Targeted Strategies For A Smooth Product Testing Process

This blog, in partnership with intelliRANK, introduces a groundbreaking marketing strategy that utilizes social media ads and product testing to boost product visibility and drive sales. It highlights the importance of product testing in gaining valuable insights, refining products, and making informed marketing decisions.

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Coca-Cola are using Generative AI for product marketing. You should be too.

Coca-Cola light up Times Square and Piccadilly Circus with Generative AI.

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Virtual AI Business Summit

Ecomtent Founder & CEO Max is speaking at the virtual AI for Business Summit, on AI generated product images and Prompt Engineering. Learn from industry experts how to use AI for ecommerce success. Register now and get 50% off with the code maxai.

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Ecomtent revealed on Next AI '23 cohort

Ecomtent Inc. was revealed as Next AI '23 business. Next AI is an AI dedicated accelerator, that provides support on both AI product development through its affiliation with Mila Research Institute, and provides $100,000 on a SAFE agreement.

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Top 10 ChatGPT prompts for eCommerce - part 2

Following the success of our previous blog post on the Top 10 ChatGPT for eCommerce sellers (see here: https://www.ecomtent.ai/blog-page/10-top-chatgpt-for-ecommerce), we've written a follow up, inspired by discussions with customers at a number of inperson events over the past few weeks and scouring the internet. This is essential reading for any Amazon seller or online store owner.

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Three simple steps to use Ecomtent's Generative AI to create product images that match the style and mood of your brand

Visual content is crucial for creating a strong brand identity and attracting customers. Ecomtent's Generative AI provides an efficient and cost-effective way to create high quality product images that match the style and mood of your brand. To use Generative AI effectively, businesses should define their brand's style and mood, select relevant prompts, and test and iterate their product images based on customer feedback.

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Ecomtent at Ecomm Live

Max Sinclair, Founder & CEO of Ecomtent, travelled to Belfast to speak at Ecomm Live to discuss Generative AI and its impact on the ecommerce industry. He made three key predictions about how this technology will transform ecommerce.

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The Psychology of Visuals: how to use Ecomtent's Generative AI to create emotionally engaging images

Ecomtent's Generative AI tool can help ecommerce companies create visually appealing and emotionally engaging images that tap into the psychology of consumer behavior. By using personalization, emotional triggers, storytelling, and novelty, businesses can create images that capture a viewer's attention, create a narrative, and build brand loyalty. This tool has the potential to drive sales and take ecommerce visuals to the next level.

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Image Prompt Engineering for Amazon Sellers - Seller Sessions podcast

Founder and CEO of Ecomtent Max Sinclair joined Danny McMillan on the Seller Sessions podcast, to discuss best practices for Image Prompt Engineering & ecommerce usecases for Generative AI Images. Seller Session is a podcast for 7 and 8 figure Amazon FBA Sellers.

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How to use Generative AI to connect emotionally with your Customers

Learn how to use generative AI to create product images that appeal to different emotions and motivations of your customers. Discover tips on leveraging generative AI for optimized engagement and conversions for your AI Photoshoot.

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GPT-4, and its impact on Ecommerce

Yesterday Open AI released GPT-4, a large multimodal model that exhibits human-level performance on various professional and academic benchmarks. It passed a simulated bar exam with a score around the top 10% of test takers. How will GPT-4 impact Ecommerce and Amazon Sellers? We asked it.

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The Impact of Prompting Different Camera Lenses In AI Product Image Generation

Understanding the impact of different mm camera lenses is crucial to generate the best output image in your AI Photoshoot. This article provides examples of prompts, mm, and the type of image they can generate, helping you choose the right mm lens to create your desired effect in lifestyle image generation.

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Online Seller UK Podcast - AI Product Images for Amazon Sellers

Founder and CEO of Ecomtent Max joined Prabhat of Online Seller UK to talk about Generative AI and how it will revolutionise the Ecommerce industry, and give a demo of the Ecomtent tool to create lifestyle product images.

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Six Key Prompt Engineering Tips for Creating AI-Generated Images

In this article, we provide six prompt engineering tips for sellers to use Ecomtent to create AI-generated lifestyle images. These tips include experimenting with different prompts, using specific and descriptive language, keeping prompts concise, trying different model types, and ensuring accuracy. By following these tips, Amazon sellers can create high-quality images that improve their branding and drive conversion and sales.

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Top 10 ChatGPT prompts for eCommerce

With ChatGPT, ecommerce sellers can generate killer copy that converts customers faster than you can say "add to cart." So, what can ChatGPT do for Amazon sellers? We've got you covered with our top 10 ChatGPT prompts. This blog will help you combine using ChatGPT for your product listing, and generating images with AI.

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Ecomtent founder on the eCommerce Podcast

Max (Founder & CEO) joined Matt Edmundson to discuss all things Generative AI and Ecommerce on the eCommerce podcast

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2 min read

Helium 10 Elite Monthly Mastermind

Max (Founder & CEO) spoke at the January edition of the Helium 10 Elite Monthly Mastermind to over 1,500 top-level Amazon sellers on Generative AI, and its upcoming implications for Ecommerce.

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2 min read

Ecomtent at ASGTG Amazon Seller Event in New York

Ecomtent attended the ASGTG Amazon Seller Event in New York on January 10-11, 2023; where Generative AI was a hot topic.

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