The Science Behind Amazon RUFUS, and how Sellers can Adapt
RUFUS is revolutionizing how customers find products on Amazon by analyzing both product listings and customer reviews to understand subjective needs. To optimize, sellers should focus on five key areas: subjective properties, event relevance, activity suitability, goals/purpose, and target audience. Success comes from providing rich, detailed information about your product's emotional and practical benefits, rather than just technical specifications, making it easier for AI agents to match your products with the right customers.