Amazon's 2025 Title Requirements: What Sellers Need to Know
Amazon's new product title requirements, launching January 21, 2025, will limit listings to 200 characters and restrict special characters as part of its COSMO algorithm update that emphasizes AI-powered contextual search over traditional keywords. The changes align with Amazon's broader AI transformation through COSMO and RUFUS, which has already shown significant improvements in sales and engagement.
Amazon is implementing major changes to product title requirements starting January 21, 2025, as part of their broader shift toward AI-powered search with COSMO, RUFUS and personalization.
Key Changes to Product Titles
According to Amazon's official statement, the new requirements include:
- 200-character maximum limit (including spaces)
- Ban on special characters (!, $, ?, _, {, }, ^, ¬, ¦) unless part of brand name
- Words cannot be repeated more than twice (excluding prepositions, articles, and conjunctions)
Why These Changes Matter: The COSMO Connection
These requirements align the the rollout of Amazon's COSMO algorithm, which uses AI and large language models to understand customer intent. Rather than keyword stuffing, COSMO focuses on context and natural language understanding. According to Amazon's research, their COSMO implementation has already led to:
- 0.7% increase in product sales
- 8% improvement in navigation engagement
- Potential for billions in revenue growth
Read more in our blog here.
What Sellers Need to Do
- Review current listings before January 21, 2025
- Focus on clear, context-rich descriptions that align with COSMO's AI capabilities
- Monitor Review Listing Updates - Amazon will suggest changes with a 14-day window for seller action
Best Practices for Title Optimization
To optimize for both traditional search and Amazon's AI systems:
- Keep titles concise (recommended 80 characters for mobile visibility)
- Structure information logically: Brand > Product Type > Key Features > Specifications
- Include relevant attributes without keyword stuffing
- Focus on customer intent rather than keyword density
The Future of Amazon Listing Optimization
With COSMO and RUFUS becoming more prominent, successful listing optimization requires understanding both traditional SEO and AI-driven search patterns. Amazon's new title requirements represent a shift toward more natural, customer-centric product descriptions. Sellers should leverage AI-powered listing tools like Ecomtent to manage this at scale, and stay competitive in this evolving landscape while ensuring compliance with these new requirements.
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