Ecomtent Founder on the eCommerce Podcast

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Generative AI is the flavour of the month. To discuss its impact on the world of Ecommerce, Max (Founder & CEO of Ecomtent) sat down with Matt Edmundson. In ecommerce, having high-quality lifestyle images is crucial to attract customers and drive sales. But creating high-quality images for every product can be time-consuming and expensive. This is where Generative AI comes in - a technology that can create images on the fly, saving time and resources.

During the podcast, Max explained how generative AI works by using machine learning algorithms to generate net new images product images, in any scenario, with someone of any gender or ethnicity. This allows ecommerce businesses to create unique product images quickly and easily, without the need for expensive photo shoots or design work.

Max also discussed the benefits of using generative AI for creating lifestyle images, which can help customers envision how products would fit into their lives. By using generative AI to create lifestyle images, businesses can showcase their products in a more relatable and engaging way, which can lead to higher conversion rates.

Overall, the podcast provided valuable insights into the potential of generative AI for ecommerce businesses. By leveraging this technology, businesses can create compelling product images quickly and easily, while also enhancing the overall customer experience through the use of lifestyle images. As the ecommerce industry continues to evolve, generative AI is likely to play an increasingly important role in helping businesses stay competitive and drive growth.